Led an AI moderation (LLM) redesign that saved $260k annually, cut processing from 6 min to 5 sec, and grew new payment revenue by 27%.

Leveraged the "Sunk Cost Fallacy" in a new onboarding flow, increasing payment revenue by 11.1% and reducing fraud messages by 800k/month.

Identified 3 strategic cross-sell touchpoints via journey mapping, boosting ARR by $228,000 and increasing product awareness from 35% to 80%.

Built a comprehensive design system aligned with Vue.js, reducing platform redesign effort by 50% and bridging the gap between design and code.